If you truly want to be multichannel, you need to have access to and control of your product data. Extract data from several different choices to fulfill any required marketing channel application and increase the visibility of your products. Shoppers want to shop before they buy. They want to be able to navigate your website and gather the data they need to make a sound purchasing decision. That’s why high quality product data is important.
Your customers want to feel good about their decision. Providing them with high quality product data makes them feel that, inspiring them to press the buy button. When your customers do not have a stellar browsing experience, they can get frustrated. This will lead them away from your brand and on to the nearest competitor.
High quality product data and proper data management are important in providing an excellent user experience. These two are the differences between a stressful shopping experience that drives away your customers to another site and a great shopping experience that is only a few clicks away to completing a purchase. So, make sure your site can accommodate all their needs.
For every product offering, all searchable words should be properly indexed. Also, use engaging and unique content in the following areas:
- Category descriptions
- Titles not derived from attributes
- Features and benefits
- Product buying guides
- Short and long descriptions
- User-generated reviews
Increased conversion is a result of using the right infrastructure and display for your website. This can be achieved through excellent product information management (PIM), high quality product data, accurate SKUs, and a well-organized customer experience.
Qualities of a High Quality Product Data
When it comes to product data, quality is more important than quantity. You should not only focus on gathering as much information as possible. You also need to think about whether it’s correct and how it can be used. Low accuracy levels of data lack insight. The decisions it influences are likely to be poor.
Data comes from everywhere nowadays. That’s why data governance is important. These data will be arriving from all directions and at various formats. Other staffs may use spreadsheets, while some may put their faith on advanced data visualization tools. This disparity can cause a unique set of problems and make data useless. Data has to be available to everyone and should not be limited to the IT department.
At the present, it is no longer enough to embrace information. It should happen quickly – or instantly. The periods of time in which you need to make a decision is shortening. Instant access to data will enable you to get ahead of your competitors, or at least keep up with them. You also need to be responsive. This is one quality that distinguishes a good company from an innovative one.
Without high quality product data, all you hard work and effort can be compromised. Inaccuracies can be detrimental to your business and bottom-line. On the other hand, accurate data levels can drive efficiency, profitability and growth. By ensuring data is accurate, your losses are wholly avoidable. To ensure high quality product data in your supply chain, click here.