B2B eCommerce: Integrating Systems to Produce Data

B2B eCommerce is designed with features unique to business relationships. It has undeniable effects on the whole new set of demands professional buyers make on manufacturers. That’s why no investor can afford to ignore it. Research indicates that companies need to invest on B2B eCommerce to meet their customers’ expectations and remain competitive:

  • More buyers are buying online, bypassing traditional methods of interaction.
  • Forrester predicts that the B2B eCommerce market will reach $1.1 trillion.
  • 56% of buyers expect to make half or more of their purchases online by the end of this year.
  • Buyers want to find products and place orders without having contact with a sales rep.

Omni-channel B2B eCommerce
In this omni-channel world, the struggle of consistency in product information across all channels is real. Almost half of companies have already lost $1 million because of this challenge. Failure to integrate customer data with eCommerce tech creates a gap between customers’ demands and what companies are able to offer. There needs to be reliance on partners. They need to enhance connectivity between each other.

Why do you need a good B2B eCommerce website?
A good B2B eCommerce site accommodates all the buyer/seller relationship requirements and makes it easier to do business. It improves client engagement and satisfaction, as well as the operational side of the process. All systems will be integrated in the website, including ERP, order management, accounting, shipping and many others. The website will serve as the company’s hub and will get data from all sides of the operation.

Since data from the integrated systems will be congregated into a B2B eCommerce platform, B2B clients will receive a more efficient and personalized experience. They will be able to see details, such as pricing, payment and shipping options, tailored to their specific relationship. At the same time, the data from the integrated systems will help the company respond to their clients’ needs better.

If you want to grow your business and reach new markets, you need a particular piece of your ecosystem to solve that particular problem. You need an e-commerce platform that can expose your ERP in a way that creates an exceptional customer experience.” – Zach Hanlon

If companies do not integrate their systems, they will create, maintain and track the same set of data – which is an invitation for error. To keep the integrity of data, there should be one primary source for any data type. Integrating the systems enables a company to share data from the primary source, including all relevant support systems.

Buyers today expect to be more self-service in their day to day interactions and companies need real-time data to improve their operations, lower costs, measure performance and respond to customers’ needs. Relying on historical data alone is no longer enough to run business operations effectively. A well-integrated B2B eCommerce site is most needed to enable companies to engage, analyze and execute better in this technology-driven business industry. Click here for our B2B eCommerce solution.