3 Important Tips for Migrating B2B E-commerce Platforms

By 2020, the B2B e-commerce market is predicted to reach $1.1 trillion and will account for 12.1% of al B2B sales in the United States – according to Forrester. The research and advisory firm found that manufacturers and wholesalers generate the majority of market growth as they rely on existing homegrown systems that support outdated processes and limited sales channels. As a result, they are not meeting the needs of B2B buyers. Here are some key facts on migrating B2B e-commerce platforms:

Key Facts:

  • More than half of businesses last updated their systems over two years ago.
  • 70% have lost a deal due to their inability to meet ordering-specific needs.
  • More than a fourth has missed out on at least $2 million in sales.

Industry evolution has led to a widening gap between what B2B buyers expect and what companies can provide. This pressures industry leaders to move to online platforms. The growing demand for self-service and advanced payment options has become critical to a company’s long term success.

Tip #1: Identify your customization needs. B2B websites often have customization needs including pricing, account types/users, payment methods, shipping and taxes. To identify these needs, compare your current site to your potential new platform.

Tip #2: Select the right platform. Migrating B2B e-commerce platforms is a major endeavor. You need to consider your company’s website needs to select the right platform. Identify your top obstacles and assemble a plan to overcome them.

Tip #3: Check your timeline. Set up a test environment for your ERP system, other software, and potential new B2B e-commerce platforms. Then, import your data in your test system.

It can take up to 12 months to accomplish the development tasks of new B2B e-commerce platforms. The complexity and availability of internal resources are major factors in the speed. If you have a specific date to launch, break your project into phases or outsource a development team. Click here to see our B2B e-commerce solution.

Product Information Management 2017

Due to the numerous client touch focuses, many organizations are prompted to viably use their product information. Product Information Management 2017 is helpful in keeping customers and stakeholders updated about any change in product data. It coordinates the changes across all channels, thereby keeping a consistent and up-to-date information across the entire business ecosystem.

Product information is conveyed in various configurations, including:

  • Inventories
  • Leaflets
  • Value books
  • Sites
  • Digital content

It is a key resource that holds the prosperity of an organization. The rapid growth of e-commerce is one of the drivers of the Product Information Management 2017 market. PIM helps maintain and syndicate product information from different channels.

PIM in the Cloud
One of the major challenges, however, is the high costs of initial investment. A traditional PIM requires a significant amount from the organization’s financial and human resources, so ROI is also significantly reduced. Thankfully, a new Product Information Management 2017 is in place. It uses the cloud to reduce infrastructure and operation costs. It also increases scalability.

Associations that use Product Information Management 2017 have seen a huge increase in ROI because of reduced number of mistakes and enhanced productivity. Since catalogs analyzer has a single source, the cost funds are available in all divisions. This prompts reliable accessibility and precision of required information, and lessens product returns.

Advantages of Leveraging PIM 2017
Customers require access to bits of knowledge about product information and procedures to make an educated purchase. Using Product Information Management 2017 permits the era of consistent product deals and client patterns, and gives businesses the necessary edge.

  • Increment in income
  • Accelerated showcasing endeavors
  • Faster time to market
  • Value related blunders
  • Higher sales

Enspir provides cloud-based Product Information Management software. It is the only US partner of Akeneo. Focused on the specific challenges of b2b customers, it provides commercial support and managed services for your PIM installation. Collect, enrich and spread content to all users and channels with our solution. Click here to learn more about it.



4 Tips to Ensure B2B E-commerce Success

B2B e-commerce is estimated to grow bigger in the next 4 years. The market is projected to reach $1.13 trillion by 2020. Many organizations want to launch their B2B e-commerce efforts, but they don’t exercise due diligence in advance of launching their initiative. This results to less optimal deployments, ineffectively structured organizations, and missed opportunities. Here are 4 tips to ensure B2B e-commerce success:

  • Choose the right platform. Choosing the wrong platform prevents you from taking full advantage of the opportunities right away. Launching your B2B ecommerce efforts can be time-consuming. The last thing you want is doing it all over again just because you made the wrong choice to begin with. To make sure you choose the right platform, define your requirements in detail. Include information about contract support, flexibility, integration, pricing and workflows.
  • Focus on user experience. Never underestimate the importance of user experience. If it is poor and your website is difficult to use, you will drive potential customers away. Make sure your site search, navigation, listing pages, shopping cart, product details and check out process are optimized to meet modern standards. Invest in building a great user experience, so your customers will keep coming back.
  • Use your sales team strategically. Don’t keep your e-commerce initiative remote to only few top executives. Align sales with e-commerce because it becomes even more powerful when integrated to your system.
  • Planning is critical. E-commerce does not just run itself like a virtual machine. You need to make internal investments on web merchandising and operations, digital marketing, content creation, technology and customer service. You don’t have to build a huge team immediately. You can outsource specific expertise such as technology. The right solution will help you accelerate your efforts to ensure B2B e-commerce success.

The B2B e-commerce market is growing larger every day. It is predicted that by 2020, 27% of B2B transactions will be conducted online. Imagine what it can do to your business. Although implementation may take a lot of time and resources, the ROI for your company is real. Do it right and you will reach B2B e-commerce success in no time. Click here to see what our B2B e-commerce solution can do for your business.