High Quality Product Data: Why Is It Important?

If you truly want to be multichannel, you need to have access to and control of your product data. Extract data from several different choices to fulfill any required marketing channel application and increase the visibility of your products. Shoppers want to shop before they buy. They want to be able to navigate your website and gather the data they need to make a sound purchasing decision. That’s why high quality product data is important.

Your customers want to feel good about their decision. Providing them with high quality product data makes them feel that, inspiring them to press the buy button. When your customers do not have a stellar browsing experience, they can get frustrated. This will lead them away from your brand and on to the nearest competitor.

High quality product data and proper data management are important in providing an excellent user experience. These two are the differences between a stressful shopping experience that drives away your customers to another site and a great shopping experience that is only a few clicks away to completing a purchase. So, make sure your site can accommodate all their needs.

For every product offering, all searchable words should be properly indexed. Also, use engaging and unique content in the following areas:

  • Category descriptions
  • Titles not derived from attributes
  • Features and benefits
  • Product buying guides
  • Short and long descriptions
  • User-generated reviews

Increased conversion is a result of using the right infrastructure and display for your website. This can be achieved through excellent product information management (PIM), high quality product data, accurate SKUs, and a well-organized customer experience.

Qualities of a High Quality Product Data

When it comes to product data, quality is more important than quantity. You should not only focus on gathering as much information as possible. You also need to think about whether it’s correct and how it can be used. Low accuracy levels of data lack insight. The decisions it influences are likely to be poor.

Data comes from everywhere nowadays. That’s why data governance is important. These data will be arriving from all directions and at various formats. Other staffs may use spreadsheets, while some may put their faith on advanced data visualization tools. This disparity can cause a unique set of problems and make data useless. Data has to be available to everyone and should not be limited to the IT department.

Real-Time Integration
At the present, it is no longer enough to embrace information. It should happen quickly – or instantly. The periods of time in which you need to make a decision is shortening. Instant access to data will enable you to get ahead of your competitors, or at least keep up with them. You also need to be responsive. This is one quality that distinguishes a good company from an innovative one.

Without high quality product data, all you hard work and effort can be compromised. Inaccuracies can be detrimental to your business and bottom-line. On the other hand, accurate data levels can drive efficiency, profitability and growth. By ensuring data is accurate, your losses are wholly avoidable. To ensure high quality product data in your supply chain, click here.

Meet the Demands of your Customers with Quality Product Data

Consumers today have low tolerance when they search for product data. They demand more information about the products they purchase. Thus, you need to tailor your supply chain operations to meet their omnichannel demands. You don’t want to frustrate your customers by giving them poor quality product data.

To ensure quality product data, you need these three specific qualities of information:

  • Complete. Extended information is an important tool to ensure business success. It can reduce item setup time and enhance speed to market. Your customers do not need to guess the missing attributes of your products anymore. They don’t need to spend time chasing down the correct information too, and then end up buying from your competitors.
  • Accurate. In order to meet the demands of your customers, you need to commit to detail and quality product data. Data accuracy issues are often linked to basic product attributes such as weight and dimensions. Keep in mind that product information can be complete but not accurate. Inaccuracy to product details can make you lose a future sale.
  • Omnichannel Consistent. To catch up to your customers’ expectations, focus on more detailed, accurate and quality product data. Your customers expect your product descriptions to match the actual products. Make sure your product data is consistent in all platforms.

Quality product data is evident in e-commerce. Customers, nowadays, shop with their phones and laptops. They use these devices to find product information, availability and reviews, too. Hence, you need to provide digital information to support their purchasing decisions on every platform. Throw-in some high resolution photos and videos as well. Gone are the days of posting one image of your product, a few bullet points, and price tag. Remember, your customers want to see your product in multiple angles.

When your products are supported with quality information, your business can benefit in the following ways:

  • Fully optimized trailers. Accurate data makes sure all specs are accounted and planned so no gas or cost is wasted.
  • Maximized inventory. If product dimensions are accurate, you won’t lose space. You’ll know if you can add more items or if your space is not enough to display your products.
  • Efficient warehouse. Quality product data provides accurate information of size, weight, functionality and more. Your products will be better organized inside your warehouse for efficient collection and distribution.
  • Improved integration. When working with trading partners, it is important that all information remain consistent throughout manufacturing and distribution. Product data should be automatically updated so your retailers, suppliers, manufacturers and customers will have eyes on the same data. This creates a more cohesive experience in the supply chain.

Product data is most effective when it is specific and consistent. If there is no standard data collection and attributes, it can be difficult to manage your products. Through Product Information Management (PIM), all challenges associated with product data can be surmounted. You will be able to eliminate operational redundancies, reduce frustration, and improve your customers’ shopping experience. Click here to see our PIM solution.


Why Do Customers End Up with Wrong Product Data

It is important for your customers to have access to accurate product data. Imagine this. Your customer downloads information from your website or private portal. On the other hand, your field sales team delivers relevant information via email. A couple of months have passed, and your customer is still working on their design. But, your product has already evolved and your team has already uploaded new product data.

What could be the problem with this scenario? When you send out emails about the change in product data, your customer was busy with other activities and the notification is buried in their inbox. They will continue to work with outdated product data, wasting their time and effort on the design that they have to rework. Your customer will be angry because of the delays and additional costs caused by revisions.

How will this affect your organization? Your customers will lose their trust in you and may even sue you for the damages. A simple inaccuracy in product data will embarrass your company. As compensation, you may be forced to give discounts and free product samples that will gradually reduce or eliminate your profit margins. This scenario occurs quite frequently in both small and large businesses. That’s why an effective product information management solution is essential.

Enspir is the only Akeneo partner based in the US. We focus on the challenges of industrial and b2b customers. As your business changes, you need a platform that can change with you. And, that is what we offer. We provide commercial support and managed services for your Product Information Management (PIM) solution. Akeneo PIM is the only true open-source PIM today and is based on Symfony 2 framework.

We believe that open source and community driven software breeds richer, more flexible and more powerful applications. Our solution will help you centralize and harmonize all your technical and marketing information of your products and catalogs in three ways:

  • We get your data in one place.
  • Also, we enhance the data associated with your products.
  • We syndicate your content to all users and channels as required.

Keep in mind that as your company evolves, your systems also evolve. A great Product Information Management Solution will manage all data. It will make analysis possible by providing accurate, clean, consistent and timely view of product data. Gone are the days when you need to reconcile all products in description fields. You don’t have to worry about identical products with different part numbers in various systems. For the first time, product profitability analysis and faster response to changes are within your reach. Click here to learn more about Product Information Management.